Amazon realized early that the future is about who controls consumer credit card information and the importance of ease of purchasing online. Both Amazon and Apple have embedded one click purchasing where consumers can download music, movies, books and more with incredible ease. For consumers who either do not like the physical aspects of the mall or do not have enough time, Amazon offers a warehouse full of products from clothes to food.
One-click purchasing is simple and borders on being addictive. This summer I purchased a Kindle Fire for my son as an early birthday gift. Friends told me to be careful about including the one-click purchase feature as my son may download games without telling me. I installed the feature anyway and warned him not to purchase anything without my approval. My son has not purchased anything; however, I was the one that could not resist downloading books and with Amazon Prime I was shipping books that were not electronic. So I had to self-impose a budget for myself.
I installed the feature anyway and warned him not to purchase anything without my approval. My son has not purchased anything; however, I was the one that could not resist downloading books and with Amazon Prime I was shipping books that were not electronic. So I had to self-impose a budget for myself.
Business Insider posted an article today “Forget Apple, Forget Facebook: Here’s The One Company That Actually Terrifies Google Execs” which discusses how Google is more concerned about consumers shifting to the Kindle Fire or the Kindle Phone. Consumers are less likely to use Google to search for a product when they can use the Kindle to find the product and then with one click, purchase what they need. I find myself using Amazon first when searching for a product to eliminate the extra steps. If Amazon has the product I can purchase it and be done. As a disclaimer, no I am not being paid to endorse Amazon or its products.
I believe we are at the tip of the mobile / tablet app iceberg as each day these devices become more intertwined in our daily habits and purchases. When my son needs a book for school, we go to Amazon, when the sky becomes threatening we click on The Weather Channel app and at the end of the day when we are seeking comfort food or a different restaurant we use UrbanSpoon.
Amazon and Apple will continue to grab market share as more and more consumer move their shopping online.