February is a good time to review your digital footprint and social media profile to ensure that you have covered the key areas that college recruiters and summer employers review.
Colleges and recruiters conduct a social media / Internet search when reviewing potential applications.
Is the student’s application / resume consistent with the information posted on the Internet and social media?
Recruiters are seeking students who are consistent both on and offline. For example, a student discusses a specific interest or career desire in their application letter, and then they do not mention the interest or demonstrate the interest online the recruiter will most likely pass on the student.
Now is a good time for your high school senior to start their digital cleaning. Students should review all of their social media accounts to remove any questionable comments or images.
Also, make sure to check photos and comments mentioned by parents. I’ve seen on FB postings by parents that are not always positive. Parents remember recruiters and employers can see your posts and comments too.
To find everything listed associated with your child’s name, conduct a Google search. Last month, I spoke at Dallas Academy and several seniors mentioned that they searched their name online weekly to keep a watchful eye on third-party post.
A good tool to monitor online posts is setting up a Google Alert for your name or your child’s name. Google Alerts sends you an email anytime your name is mentioned on the Internet. I have created alerts for my son’s name and mine along with our businesses.
As always, be mindful when posting comments on social media especially about specific colleges. Students should not bad mouth a university after receiving a rejection letter, remember other colleges and potential employers will see the comments too.
Is your child still thinking about which college to attend? Check out www.campus2.careers.com, the company helps students find a college that matches their needs and career goals.
Tips from You Posted What!?
- Use educational career platforms and free online services to research different career options.
- Join LinkedIn and start building professional relationships for college and employment.
- Use the Internet to research new career opportunities and industries.
- Join Meetup groups to learn more about specific technology skills and careers such as WordPress Programmer or UX designer.
- Remember everything we post online is analyzed and saved. Online relationships matter and can be an asset or a liability.