Entrepreneurship Blogs by Tiffany Sunday

Creative Obsession – Never Give Up On Your Art

November 10, 2016 By Tiffany Sunday

Creative Obsession by Tiffany Sunday Two weeks ago, the creative obsession kicked in as I shifted my attention back to a fiction novel I am writing. Along with the book, I am adapting The Digital Prairie manuscript to a play.

After two books, I’ve learned when my behavior shifts the manuscript is ready to be written. The awareness is more significant with the third book.

Almost overnight, every part of my being becomes consumed with writing. I eat the same lunch. I wear black and listen to the same song on YouTube not once or twice but 50 times or more. My ability to singularly focus on one task is amazing.

I am a vehicle for something greater than myself. My soul is determined to write and refuses to allow anything to get in its way.

Artists and entrepreneurs are made from similar DNA. Launching a business, writing a book, and creating music is art.

All of these endeavors are part of the creative process.

I am learning to honor and accept my quirky behaviors. I write at late at night when my mind has the freedom to explore what is hidden beneath the surface during the day.

The creative obsession has been the focus of many studies as researchers work to determine why creatives become obsessed with their work.

From personal experience, my brain doesn’t like to focus on clothes or food because when you are in a creative flow, making decisions is annoying. Which, I believe explains our need to eliminate non-essential decisions. I imagine my brain, taking its arms and sweeping everything off the table that is irrelevant to the creative process.

During the creative obsession, you search for a time to create. For many, it is either the stillness of the night, early in the morning or both.

This fall, I’ve discovered the peacefulness at 4:30 am which is unmatched by any other time during our 24 hour period. It’s when everything, all our worries and the world’s chaos, seems for a brief moment to fade into the background. The new day is beginning, it’s fresh and clean.

When I’m alone with the computer, songs playing over and over in my ear buds, I savor the time. I protect this time.

Our creativity is our humanity.

In the depths of the night, I came across an interview with Pat Benatar and her husband, Neil Giraldo, at 2016 SXSW Music session. Pat talked about the importance of protecting our art. Our creative expression is a freedom that we should never take for granted.

I write with urgency. I write with a purpose. I write because I need to express what is in my soul. Sleep feels unimportant until the words appear on paper.

Learning to Work Within Constraints Can Become Invaluable Trait

September 14, 2016 By Tiffany Sunday

When we think about working within constraints, we often think about startups without investor funding. There are dozens of articles written about founders and how they used their given resources to build a successful company.

Learning to work within constraints is a necessity regardless of your profession. Although we live in the most abundant time in human history, we encounter limitations every day. How we learn to manage these constraints and overcome challenges can become an invaluable trait.

The root of the matter is your perception of the challenge. Do you wait for something or someone to find a solution or do you problem-solve? How we elect to manage, these challenges will determine the success of our business, organization, and life.

Strategies for the Top Four Constraints

Time

In my office, I have a small poster with an ocean view. Written at the top is a quote, “Time is life’s most precious commodity, use it wisely.” The source is unknown. We often forget during our busy day that time is a non-renewable commodity.

Three years ago, I read the book, The Road Less Travel, by Dr. Scott Peck. He talked about how our parents, teachers, and peers can directly or indirectly influence how we value our time and ourselves. This influence becomes evident when we reach adulthood and must manage our work and professional life.

Each day, I think about how I spend my time. Not, which appointment to schedule next or which task to add to a list of busy work. During my morning runs, I mentally allocate where I will use my time and energy for next 12 – 18 hours. Each day, running, writing, and enjoying “just being” are priorities, not an afterthought.

I follow Jason Fried, co-founder of Basecamp and his life and work philosophy is similar. As I wrote before, “being busy” or “slammed at work” is not a badge of honor it is a misalignment of priorities. Busy work accomplishes nothing.

Financial

If you are a startup or have worked for one, you know about financial constraints. Every day, the founders and key team members worry about money. You worry about sales; you worry about reaching your hurdle rate. As a small business owner operating in a sea of regulations and growing competition, worrying about cash flow is a constant stress. There is no escape.

Last year, I read an article in Inc. Magazine. A successful business owner was a guest columnist and wrote, “Looking at your sales every day and how much money you’re making or not making will drive you crazy. It’s a marathon, what you earn over a 12 month period or longer.”

He went on to talk about how it is important to be aware of where the company is from a big picture perspective for cash flow, but the constant worry will do more harm than good.

I have thought of about his advice. I believe when we become hyper-focused on the lack money, we send out negative energy.

If you believe the sales and customers will support your business, then this faith in yourself and the business comes through. Most people do not like to work or buy from businesses or organizations that are collapsing or believe they are failing. People can sense the negativity.

Recognize financial constraint is a given. Develop a system to keep tabs on the cash flow without becoming consumed with daily worrying. If you are too focused on this constraint, you will most likely miss an opportunity.

Leadership

Leadership is a combination of innate talent and skills developed over time. Leadership is difficult and cannot be learned in a two-day seminar. We often write and talk about leadership, yet it tends to be a mouthpiece to satisfy something that has no meaning. It requires a unique combination of skills and a certain personality. Most businesses and organizations do not have the luxury of having a strong and gift leader.

In these cases, employees and team members will need to determine how they create strong leadership at the bottom without insubordination. Which isn’t easy either, how do you create leadership within the ranks while continuing to support an ineffective leader?

This is when creative problem-solving becomes curial. I often tell my son that to be a good leader; integrity must be at the core with an understanding of coaching people with grace. When I say or write, these words people’s immediate reaction is that the approach is too soft, which is incorrect. This approach involves structure with empowering team members. Leadership is about building effective proactive teams. These teams can work to achieve the organization’s goals even when dealing with unfavorable constraints.

Resources

Constraints we encounter to do our work and run our business is constant. For my business, I need to upgrade the computer system. The operating system is dated which creates problems with the software programs I use for client work.

An entrepreneur friend, once said, “Don’t make any large purchases or hire employees until the pain is absolutely unbearable.” Based on his advice, I continue to develop a work around to delay purchasing a new computer. There are some of you who may disagree, and that’s fine. Between working for startups and being a small business owner, I’ve learned to protect the second most valuable resource – cash flow.

Of three constraints I’ve discussed; I believe where most people fail to placed importance – is time. For us, time feels unlimited as we get up each day and do the same thing again. It’s only when we start looking back at how we spend our time do we realize its real value.

To Live and Work as an Author Requires the Same Urgency, Tenacity, and Drive Found in a Startup Venture

August 4, 2015 By Tiffany Sunday

For two weeks, I have been working on a blog post about how I changed my mind about Facebook ads. I am not a fan of Facebook; however, I have friends who have increased their revenue using FB as a business advertising platform.

As I edited the blog post, it fought back. Something did not feel right. The more I thought about the post and made changes, the more I disliked what I was writing. I realized the blog post about Facebook ads represented my past.

Writing is a process; it is also a form of therapy and self-realization. Part of my realization was that the FB post felt out of place and did not fit what I wanted to write about now or in the future.

As an intellectual thinker, who loves a mental challenge, writing about our digital transformation, social science, and our changing behaviors for me, is more engaging.

I believe career alignment with your interest and talent is crucial and I have included this topic in both of my books.

The Internet of Life fascinates, intrigues, and concerns me as we are speed forwards the future will little thought of how of the consequences.

Nicholas Carr wrote about this shift in The Glass Gage, summer is not over so you still have time to read. Writing and studying the past and future is an interest of mine.

To define my writing and blogs posts into a fancy tag line is hard because my thoughts and writings do not fit neatly into a square box or circle.

To live and work as an author in today’s digital world is a gutsy move. Having worked for investor funded startups, I believe the two professions are closer aligned than we acknowledge. Authors and founders are risk takers willingly placing their ideas, soul, and passion in public view for all to judge and criticize.

Very few startups survive and even fewer receive investor funding. For authors, the survival rates are similar and very few authors receive a book deal. Self-publishing a book or launching a new product that no one outside your immediate circle of family and friends knows about is VERY HARD WORK.

So, how do authors and startup founders build successful businesses? Most authors today are self-employed and self-published. Joanna Penn coined the term author entrepreneur and indie publisher.

To live and work as an author takes more than just writing and publishing a book, it requires the same urgency, tenacity, and drive found in a startup venture.

How to Successfully Self-Publish Your Book

Easy Part (Writing a Book) Hard Part (Learning the Self-Publishing Process)

Tips on How to Help Your Kid or Teen Start a Summer Business

July 8, 2015 By Tiffany Sunday

Summer is a great time for kids and teens to start small businesses and gain valuable experience that will help strengthen their problem solving, leadership, and communication skills.

Small businesses provide the opportunity for kids and teens to obtain hands-on experience.

For many dyslexic kids and teens, entrepreneurship is a natural calling as research continues to demonstrate a strong correlation between business ownership and dyslexia.

When I was 12, I had a successful babysitting business. The business helped increase my confidence, gave me independence, and a way to earn spending money.

Listed below are business ideas for kids and teens, plus tips on how to help your child start their own business. Use these ideas as a starting point with your kids; I’m sure they will have lots of ideas too.

Kids Ages 9 – 12

Lemonade Stand

The classic Lemonade Stand was one of the best ways to experience business ownership on a small scale. Skills and experienced gained included determining the date, getting supplies, making the lemonade, keeping the lemonade safe, offer the product to customers, managing the money, and making sure they do not run out of lemonade.

However, the old school Lemonade Stand is gone as families are now required to have multiple permits to sell Lemonade. In most cities, Lemonade Stands are permitted when the kids ask for donations.

Very Important, If your kids are considering a Lemonade Stand review your city’s website for permit requirements before your kids set up shop.

Hand-Made Products

If your daughter loves making jewelry or iPhone covers, she can turn her creativity into a business. Teen girls are making and selling their products on Etsy, eBay, and Facebook. Many teens are using the Internet and social media to earn money for college.

To get started, determine which jewelry products she will sell and the price. She can review Esty and ebay for price comparison. For pricing, make sure she is covering her cost plus enough to earn a profit. Your daughter can test the market and her prices by creating a flyer to pass out to family, friends, and neighbors.

From the feedback, she can make adjustments. For teen girls interested in earning money for college or a car, they can create an account on Etsy or ebay to sell their jewelry.

For in-person credit card payments, Square or PayPal are good options. Both provide a mobile app with swipe reader. Fees range between 2% – 5% depending if you swipe the card or manually enter the information into the phone app.

Not to leave the boys out, I know several families where their sons create sports related items and sell their products on eBay. Remember no idea is too small and encouraging your kids to pursue their ideas is important.

TEEN BUSINESSES

Yard Service

Mowing yards in the summer provides consistent income, a great experience working with customers, and the opportunity to strengthen their time management skills managing different mowing schedules. Teens learn how to handle their work and to make sure their customers are pleased with the service.

To promote the business, create flyers and business cards. Vista Print offers fast printing at a reasonable price, plus the company is always offering discounts. I recommended that your teen draft a simple contract stating the moving schedule, how rain days will be made up, and associated fees. Maintaining a clear line of communication is crucial.

Dog and House Sitting

Similar to a moving service, your teen can offer to dog sit or watch your neighbor’s house while they are on vacation. With family vacations in full swing, many families need an individual to pick up their mail and keep an eye on their house.

My son dog sits for our neighbor about once a month providing him a small income. Dog and House sitting are services that can be offered during the year depending on your teen’s school schedule.

Babysitting

Before your teen launches their babysitting business, I recommend taking classes at the Red Cross babysitting classes and obtain their CPR certification. Back in the spring, I spoke with a junior high student who had built a successful babysitting business working for multiple families.

She was certificated and trained. The families who had hired her felt more comfortable knowing she was qualified.

To avoid any surprises or misunderstandings have the parents write down their rules and expectations.

Tech-Savvy Teens

Game Apps

For teens interested in creating apps to sell on iTunes, there are software applications available online that allow your teen to build an app for free. iTunes has a development program that provides support for distributing and selling the app.

YouTube Channel

Teens have embraced YouTube. They have created channels that provide advice from how to shop at H&M to navigating Minecraft. Discuss with your teen their goals for their YouTube channel – fun or business. If they would like to earn an income, a bank account is required. I recommend opening a basic checking account for your teen’s YouTube business.

In my book, You Posted What!?, I talked about how teens and high school students are earning five-figure incomes from YouTube. As always, remind your teen that the Internet has a long memory. Colleges and employers will see the information they posted on their YouTube channel.

What Are You Waiting For?

May 28, 2015 By Tiffany Sunday

What are you waiting for?

The perfect time,

The right moment,

When things get better,

When you have more money,

When you have more time,

When you feel smarter,

When the economy is better,

When your friends like your idea,

When your spouse likes your idea,

When you feel more confident,

When you start college,

When you graduate college,

When you move to Austin,

When you save more money,

When you youngest son starts first grade,

When all the kids are in college,

When you get older,

When you have more money,

When your friends are wealthier so they can invest,

When you have more energy,

When you are not so busy at work,

When you have enough money to hire someone to help you….

All of these are excuses. These excuses will continue to keep you from taking action and changing the direction of your life. You must make the choice and take action. Now, not tomorrow or next week, but now.

Remember, there is never the perfect time, place, or situation for launching a business, realizing a dream, or pursuing your passion

You have two choices – either move forward with your idea or stay stuck and continue waiting.

Startups – Your Attitude Can Make Or Break the Business

January 7, 2015 By Tiffany Sunday

My great uncle was a clothing designer for Neiman Marcus, he believed in being passionate about one’s work and that his attitude was a determining factor for success.

Several years ago, he sent an “Attitude” quote with a note stating that my attitude could make or break the business. The quote stays on my desk as a daily reminder.

Founders who build successful companies understand the importance of teamwork, and how their attitude will impact every decision and ultimately the direction of the company.

This week, I had a chance to visit with Cory Levy, Co-Founder and COO of One Inc. During our conversation, he mentioned that the investors who funded his startup, invested in their team not the product they were building.

We often forget or even overlook the importance of our attitude, beliefs and unspoken motive for launching a business.

In the end, these invisible character aspects evidently discovered.

“Attitude

“The longer I live, the more I realize the impact of Attitude on life. Attitude to me is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than success, than what other people think, say or do.

It is more important than appearance, giftedness, or skill. It will make or break a company, church, or home. The remarkable thing is we have a choice every day regarding the Attitude we will embrace for the day.

We cannot change our past. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are in charge of our attitudes.”

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